Advice on care
Impartial Care Fee Advisers

Advice on care

Experts in paying for care

More About Advice on Care

advice on care

Advice on Care is a specialist and impartial care fees adviser personalised care fees advice you can depend on, whether it’s to fund care at home (domiciliary care), or paying for nursing homes.

Unlike general financial planners, we only deal with offering advice on paying for care and arranging care fee plans for clients, so you can count on our specialist care fees advice.

We understand your situation.

Advice on Care was established in 2004 when our Principal Keith Hargraves own mother fell at home leading to spending 6.5 years in a nursing home. As such we have a wealth of experience we can call on to help you and know the care system in detail.

A little more about our Principal – Keith Hargraves

Keith has been a financial adviser since 1983 and is Diploma qualified. However having experienced his own mothers need for care first hand Keith has become passionate about ensuring other people receive the quality of care which he found so lacking. Dedicated to this cause Keith has gone on to become a specialist in paying for care and is now one of only a relatively few later life advisers who have taken the time and trouble to prove his knowledge and become t an accredited SOLLA adviser (Society of Later Life Advisers) the standard for excellence in care fees advice. He is also an Equity Release specialist being an adviser member of The Equity Council.

So whether you need to pay for care in your own home or now need residential care, before you spend too much money, why not speak to us to fully understand your care funding options and ask us help you minimize your fees and avoid all your money being lost just paying for care.

How to organise your free initial care fees consultation

We would very much like to help you. If you would like to also benefit from a free initial telephone consultation with an experienced care fees adviser, please complete our enquiry form or call us on either 018 958 5571 or 01476 589 567

National Coverage – Personal Service

Since being established due to increasing demand for advice on paying for care, we have continued to grow and now have offices located Reading and Grantham, so no matter where you are located in England or Wales, we will be able to offer you personal consultations with a specialist care fees adviser.


We also provide a series of FREE factsheets for you to download. To find out more about paying for care and how we can help download our free factsheet here .

I hope you'll will find this information helpful and I very much look forward to being able to help you secure the care you want.


Keith Hargraves (BA Hons) Dip PFS
SOLLA Accredited Later Life Adviser & Care Fees
Planning Specialist

Why Choose Advice on Care?

  • We believe in complete transparency explaining our charges at outset and will confirm all advice in writing.
  • We check your entitlement to FREE NHS Continuing Healthcare before recommending anything else.
  • We are totally impartial and provide FREE care fee annuity or care fee funding plan quotes from all providers.
  • We work to minimise the cost of any care by helping you claim all State benefits entitled to (and if nursing care is required – also Registered Nursing Care Contribution)
  • We offer FREE guides and factsheets to help you better understand your options.
  • We offer ongoing support. Our help doesn't just stop once we set up any care fee plan. We will continue to review the continued appropriateness of any plan and will also invite you to look at ways you personally can plan ahead in order to minimise the cost of care you may need in the future
  • Our Advice is appreciated by families we have helped - but don't just take our word for it see what others have said, such as..

A great deal of careful diligent work was carried out and the results thoroughly and carefully explained. Clear recommendations and supporting argument was provided. Friendly and Helpful.
Mr S from Maidenhead

Mr Hargraves was very helpful and professional at all times through difficult times selling our mothers house. In all he stayed with us patiently. An excellent Service.
Mr W from Cirencester

How to organise a free initial consultation

We would very much like to help you. If you would like to also benefit from a free initial telephone consultation with an experienced care fees adviser, please complete our enquiry form or call us on either 018 958 5571 or 01476 589 567


Contact us

Head Office Address:
Advice on Care
267 Barrowby Road, Grantham, Lincolnshire, NG31 8NR

Southern Regional Office Address:
Advice on Care
Abbey House, 1650 Arlington Business Park, Theale, Reading, Berks, RG7 4SA

Telephone: 01476 589 567



Financial News

Our Digital Magazine

To receive every issue of our magazine by email, simply register your name and email address in the form below.

Cookie Policy    Privacy Policy    Disclaimer

The information contained in this web site is for general information only and is not financial, investment or tax advice. It is also subject to the UK regulatory regime and is therefore restricted to consumers based in the UK. If you would like to discuss a particular issue or generally ask us how we can advise on your particular situation then please contact us.

Advice on Care is a trading style of Keith Hargraves who is an appointed representative of Intrinsic Financial Planning Limited and Intrinsic Mortgage Planning Limited, which are authorised and regulated by the Financial Conduct Authority. Intrinsic Financial Planning Limited and Intrinsic Mortgage Planning Limited are entered on the FCA register ( under reference 440703 and 440718.

© Copyright 2014 Advice on Care. Website Design by Goldmine Media.